Work

Most of the following projects are from my current in-house role as Senior Graphic Designer at GSA, a UK housing association. See the About section for more details.

About

Embedding culture and behaviours

One of my first tasks at GSA was to design The GSA Way - GSA’s culture and behaviours framework. ‘Growth’ is a key theme, so I created an organic yet graphic motif to illustrate the organisation’s aim for its own evolution and staff development. The framework was launched with a promotional video which I art-directed, intranet assets, email, printed displays in offices, direct mail and branded PowerPoint presentations. More tangible assets were also created, including a board game for team meetings and branded merchandise.

Woman recording a video interview in a studio with a green screen, with a camera operator and a lighting setup.
A woman presenting a colorful infographic on a TV screen on the wall, displaying the values of a company called Green Square Accord, with sections labeled 'We are curious and ambitious,' 'We are supportive and caring,' 'We believe our customer is everything,' 'We are one team,' and 'We are business-minded for social purpose.'
A man is featured on a presentation screen with text about 'The GSA Way,' emphasizing curiosity and ambition. The slide includes a logo for 'Green Square Accord' and a colorful pattern at the bottom right corner.
Screenshot of Green Square Accord's behavior matching game slide, displaying five commitment cards with different colors and messages, and instructions to match behaviors with commitments.
Three promotional signs with photos of a man and a woman, displaying messages about customer service. The signs are in an indoor setting and on a purple background.
Two informational brochures about the GSA Way, featuring group photos of six diverse people, on a wooden surface.
Flyer titled 'Leading the way' with a rocket icon and text about launching and running sessions, including options for in-person and online.

Launching a five-year business strategy

GSA’s five-year business plan has four main objectives, so I created an identity with four colour-coded elements that also work as a whole. The strategy was launched with multiple outputs, including an intranet hub, an interactive quiz, a televised conference, social media campaigns and more. The project won Gold in the Best Business Change category at Communicate Magazine’s 2024 Internal Comms & Engagement (ICE) Awards.

A presentation slide titled 'How we'll know it's working' with icons representing customer satisfaction, repairs completion, employee engagement survey results, turnaround time, EPC rating, colleague retention rate, and call and email response times. There is a woman speaking in a circular inset at the top right.
A promotional graphic for Green Square Accord featuring a woman and two people in safety gear outside a brick house, with text about business strategy for 2023-28.
Infographic with the central message "Simpler Stronger Better" surrounded by icons representing business goals, including simplifying and strengthening business, improving customer offers, enhancing home quality, and creating a culture to empower people.
A collage of slides from a presentation with the theme "Simpler, Stronger, Better." Includes a date, a logo with colorful segments, and text emphasizing simplicity, strength, and improvement.
Two women and a girl looking at a folder together, with another woman standing in front of a colorful background, part of a presentation slide about delivering the GSA Way.
Image shows four colorful infographic circles with words "Simpler, Stronger, Better" in orange, blue, green, and purple, respectively. Below, two panels feature groups of people sitting and discussing in a room with the same colored background sections and a projected screen with icons and text about improving customer offer and business.

Moving to a new head office

When GSA consolidated its legacy offices and moved into a new head office at ‘X Brindleyplace’ I was tasked with creating an identity for the process (which I designed to complement our main brand), an interactive colleague guide, intranet assets, office screens and promotional items for the grand opening. I also joined the moving committee and helped to host open mornings ahead of the official opening.

Digital screen saying "Welcome to our new office!" next to a person holding a tote bag with a colorful abstract logo.
An advertisement for a new office opening at 10 Brindleyplace. The image features a modern building exterior with people walking outside, and text with the date 14.10.24.

GSA’s customer annual report is given a bespoke design each year. It informs customers of GSA’s successes, opportunities and progress. The report is produced and presented online as an interactive PDF and a link is emailed to customers and stakeholders every September.

Customer Annual Report

Cover page of Green Square Accord's 2025 Annual Report featuring a smiling older man with glasses in the main photo, a woman in a black top holding a mug in the bottom right, and a man in a wheelchair in a red shirt in the top right corner.
A smiling woman with short hair, wearing a striped shirt, in a presentation slide discussing support for tenants during challenging times, showing financial figures, a pie chart of rent expenditure, and information about community support and government assistance.
A woman with short black hair smiling with her arms stretched out in front of a red brick building, celebrating energy-efficient home upgrades. There is a group of people standing below, and a graphical report at the top showing safety compliance statistics. The bottom of the image displays icons and numbers related to home features, such as doors, windows, bathrooms, kitchens, roofs, heating upgrades, and refurbished units.
A woman with blonde hair, wearing a dark blouse and a light cardigan, standing outdoors next to a tree and a building, smiling at the camera.
A business presentation slide titled 'Improving how we handle customer enquiries' featuring two women standing outside a building, along with statistics about customer service performance, call answers, waiting times, emails handled, online transactions, satisfaction scores, and reporting performance.
Two women standing side by side, smiling, outdoors with green trees in the background. The woman on the left has short blonde hair, glasses, and is wearing a leopard print top. The woman on the right has long blonde hair and is wearing a black top.

For our annual staff awards ceremony, I produce intranet assets to build anticipation, then publish nominees for each category in a bespoke online flipbook. I edit videos of nominators that are shown at the awards ceremony, complemented by a printed souvenir booklet. I also print manage all medals, trophies and certificates, and help to host the event in-person. The awards galvanise team spirit and improve GSA’s employee satisfaction scores. My creative work means the event is highly anticipated every year.

The GSAs

Collage of three images: the first shows red curtains with a yellow star and the date 10 July, the second displays a yellow gemstone with white text reading 'Customer Choice Award,' and the third features a man speaking at a podium in front of a large banner with a star and the text 'GSA Gold Star Awards' in front of a galaxy-themed background.
Conference room set up with round tables, black chairs, and table settings, including name cards, and a stage with a screen displaying 'GSAs 2024' and the logo for Green Star Awards.
Woman holding award plaque at GSA support worker award ceremony, with a man in the background.
An award graphic for GSA's Gold Star Awards with a space-themed background, featuring eight gold and orange star icons. The icons are labeled as Leader of the year, Team of the year, Employee of the year, Unsung Hero, Best Collaboration, Best Newcomer, Outstanding Contribution. The GSA logo is in the center.
Digital screen displaying 'GSA Gold Star Awards 2024 Welcome' at an event. In front, a table plan and event schedule are on an easel.
Three medals with black ribbons, each featuring the GSA logo and text indicating awards for 2024, including 'Way to Go Hero,' 'Team of the Year,' and 'Care and Support Recruitment Team,' with specific team names: Contact Centre Team, Arden Grove, and another for the team of the year.

The Trials of Mrs. Tranter

Recognising system improvements alone wouldn’t drive better outcomes, GSA developed an innovative, immersive training experience, The Trials of Mrs Tranter, to spark behavioural change and improve service delivery. Inspired by murder mystery games, the self-serve training tool places participants in the role of investigators, analysing a realistic customer complaint about damp and mould. Using a high-quality evidence pack - complete with emails, call recordings, photos, and system screenshots, teams identify service failures and reflect on cultural misalignments. The exercise concludes with a Housing Ombudsman-style report and a team discussion, reinforcing accountability and learning.

Logos

Sign for AA Comics storefront with bold black, yellow, and white text in a comic-style burst design.
A pint glass of beer with foam on top and the Birmingham Beer Week logo, featuring a bull's head, printed on it, sitting on a wooden surface with a blurred background.
Close-up of a black circular sticker on a yellow pole, with a white chain graphic at the top and the text 'BILSTON USE' in bold white letters.
A young girl with curly hair wearing a white hat with colorful text and a sun logo, clear glasses, and smiling against a yellow background.
A person wearing a green t-shirt with the words "HOMESCAPE" and a logo of a hammer and farming tools, standing indoors with wooden panels in the background.
An identification badge with the words 'Equality, Diversity, Inclusion Forum' on it, attached to a blue lanyard, placed on a white surface near some papers.
A man working in a cluttered workshop with furniture and tools, with a bright green logo in front that says "Already Loved Furniture."
A modern house with large glass windows and a dark roof, with a colorful geometric circle and text overlay that reads "Social Housing Round Table."

Bidding for an international audience

As part of the UK Major Pursuits Team at AECOM from 2017-2020, I designed bids for key infrastructure projects around the world, such as airport expansions, railway extensions and city planning. Clients included Neom in Saudi Arabia, Network Rail, Highways England and Heathrow Airport. Bids were often produced to tight deadlines and required technical drawings, maps, complex organisation charts and infographics.

A collage of four pages from a corporate presentation or report. The first page shows a person wearing a suit and a VR headset, with a holographic interface and a lightning bolt imagery. The second page contains text titled 'Introduction' with a light background and block of text. The third page features diagrams outlining values and methodologies, with bullet points and icons. The fourth page displays team member profiles with names, titles, and flag icons representing different countries.
Open brochure showing the cover page titled 'Greater London Authority Co-ordination Unit' with subtitle 'Supporting a living city' and an interior page with text and a silhouette of a human body highlighting health metrics, against a cityscape background.
Three documents related to airport infrastructure projects. The first shows an airplane on a runway during sunset, the second displays a collage with images of engineers and landscape, and the third features a drone on a tarmac with a heading 'STN Runway Rehabilitation' in yellow.
A detailed organizational chart for Linkconnex displaying various teams, leadership, stakeholders, and project members involved in stages 3 to 7 of the project cycle.
Three pages of a professional brochure or presentation document with a blue abstract watercolor background, featuring an
Map of South Wales Metro extending to various stations including Cardiff, Caerphilly, and Newport, with train routes highlighted in red, blue, and green.