Work

Most of the following projects are highlights from my current in-house role as Senior Graphic Designer at GSA, a UK housing association. See the About section for details.

Embedding culture and behaviours

One of my first tasks at GSA was to design The GSA Way - GSA’s culture and behaviours framework. ‘Growth’ is a key theme, so I created an organic yet graphic motif to illustrate the organisation’s aim for its own evolution and staff development. The framework was launched with a promotional video which I art-directed, intranet assets, email, printed displays in offices, direct mail and branded PowerPoint presentations. More tangible assets were also created, including a board game for team meetings and branded merchandise.

Professional video production layout illustrating the transition from raw green screen capture to a polished, branded motion graphic background.

Digital display design using dynamic organic shapes, bold typography, and high-contrast color blocks to enhance readability in office spaces.

Complex information architecture visualized as a custom infographic tree, using a balanced color palette and clear typographic hierarchy.

UI/UX design showcasing a vibrant, color-coded card system with rounded corners and intuitive flat-design icons for digital engagement.

Two informational brochures about the GSA Way, featuring group photos of six diverse people, on a wooden surface.

Launching a five-year business strategy

GSA’s five-year business plan has four main objectives, so I created an identity with four colour-coded elements that also work as a whole. The strategy was launched with multiple outputs, including an intranet hub, an interactive quiz, a televised conference, social media campaigns and more. The project won Gold in the Best Business Change category at Communicate Magazine’s 2024 Internal Comms & Engagement (ICE) Awards.

KPI dashboard design featuring a vibrant row of flat-design circular icons, integrated photography, and a clear typographic structure for data visualization.

Informational graphic design showcasing a four-pillared corporate strategy with clean vector iconography and a balanced, symmetrical composition.

Clean internal communications layout featuring warm photography, rounded graphic frames, and a bold yellow-and-white color block for high legibility.

A group of four people standing outdoors near a van, smiling, with a banner overhead that reads, 'We will create a culture which empowers our people,' in front of a black background.

Moving to a new head office

When GSA consolidated its legacy offices and moved into a new head office at ‘X Brindleyplace’ I was tasked with creating an identity for the process (which I designed to complement our main brand), an interactive colleague guide, intranet assets, office screens and promotional items for the grand opening. I also joined the moving committee and helped to host open mornings ahead of the official opening.

An editorial page layout titled "Access to our floor." The design balances clean typography and instructional text with a multi-image montage of office interiors and a mobile app UI mockup.

A detailed architectural floor plan design for meeting rooms. The layout uses a sophisticated grey and orange color palette, featuring a numbered legend and custom iconography for a seamless user experience.

The cover of the 10 Brindleyplace Colleague Guide, featuring a dynamic geometric mask in the shape of an "X" that overlays a modern office interior with pink and teal color grading.

Annual Report

GSA’s customer annual report is given a bespoke design each year. It informs customers of GSA’s successes, opportunities and progress. The report is produced and presented online as an interactive PDF and a link is emailed to customers and stakeholders every September.

A woman smiling in a striped shirt standing next to a financial report slide about supporting low-income households, featuring a pie chart and bullet points of financial data and achievements.

A woman with short hair in a hoodie standing in front of a brick house, smiling with her arms outstretched, demonstrating happiness. The background includes the house's exterior and windows.

A presentation slide with the title "Learning from complaints" on the left side, featuring a paragraph of text, a pie chart, and a list of complaint categories. To the right, there is a portrait of a woman with blonde hair, smiling outdoors, with the sunlit greenery in the background.

Cover of Green Square Accord 2025 Annual Report featuring a smiling senior man with glasses, a person in a wheelchair in the kitchen, and a woman holding a mug in a library or office setting.

Business presentation slide showing a header 'Improving how we handle customer enquiries' with statistics on call handling, wait times, emails, transactions, and customer satisfaction, alongside a photo of two women smiling.

Two women standing together, smiling, indoors with trees in the background, next to a presentation slide about customer satisfaction and complaints.

The GSAs

For our annual staff awards ceremony, I produce intranet assets to build anticipation, then publish nominees for each category in a bespoke online flipbook. I edit videos of nominators that are shown at the awards ceremony, complemented by a printed souvenir booklet. I also print manage all medals, trophies and certificates, and help to host the event in-person. The awards galvanise team spirit and improve GSA’s employee satisfaction scores. My creative work means the event is highly anticipated every year.

A wide-angle view of a professionally designed event space. The design features cohesive branding from the large-scale stage backdrop to the individual table markers and printed menus, all utilizing a deep blue and gold celestial color palette.

A woman holding a plaque that reads 'Employee of the Year 2025' at an award event, with a man in the background, and additional images of event materials and photos on the table.

A minimalist and functional table plan design displayed on an easel. The layout uses a sophisticated dark-to-light split design, with a geometric seating map on the left and a clean, legible typographic list of guests on the right.

Logos

Web design

I design websites that are rooted in brand. Working side-by-side with a developer, I maintain creative control throughout the build, specifically overseeing typography, photography, color, and other assets. This collaborative approach guarantees that functionality never compromises the aesthetic. Click the examples below to open each site in a new tab.

Screenshot of a website for Green Square Accord, a housing organization, showing a woman and a child sitting on a couch with colorful pillows, smiling. The website offers information about affordable homes, services, and options to report a repair, pay rent, or manage tenancy.

Homepage of GDASS website supporting victims of domestic abuse in Gloucestershire, featuring illustrations of diverse people and raised hands.

Screenshot of a website homepage for a company specializing in offsite manufactured housing. The page shows a banner image of modern housing units, with the headline "Your complete solution for offsite manufactured housing," and a green call-to-action button. There are sections explaining details about the company, its partners, and products.

The Trials of Mrs. Tranter

Recognising system improvements alone wouldn’t drive better outcomes, GSA developed an innovative, immersive training experience, The Trials of Mrs Tranter, to spark behavioural change and improve service delivery. Inspired by murder mystery games, the self-serve training tool places participants in the role of investigators, analysing a realistic customer complaint about damp and mould. Using a high-quality evidence pack - complete with emails, call recordings, photos, and system screenshots, teams identify service failures and reflect on cultural misalignments. The exercise concludes with a Housing Ombudsman-style report and a team discussion, reinforcing accountability and learning.

Bidding for an international audience

As part of the UK Major Pursuits Team at AECOM from 2017-2020, I designed bids for key infrastructure projects around the world, such as airport expansions, railway extensions and city planning. Clients included Neom in Saudi Arabia, Network Rail, Highways England and Heathrow Airport. Bids were often produced to tight deadlines and required technical drawings, maps, complex organisation charts and infographics.

Editorial graphic design for an AECOM proposal featuring a clean, professional landscape layout, bold sans-serif typography, and a "living city" concept illustration with a human silhouette overlaying a London cityscape.

Minimalist cover design collection for infrastructure proposals, utilizing grid-based layouts, geometric patterns, and high-quality photography for Ireland West Airport, the Environment Agency, and Stanstead Airport

Complex organizational chart design for a large-scale infrastructure project, using a sophisticated color-coded hierarchy and iconography to simplify professional leadership and stakeholder structures.

Modern document design featuring an abstract teal watercolor motif, structured multi-column typography, and professional white space management for a technical "Question and Answer" layout.

Data visualization and information design showcasing a complex transit network map and a multi-colored project timeline for the South Wales Metro, emphasizing clarity, color-coding, and technical precision.

1990s music lyrics poster

Designed to display in my home next to my record player, this typographic poster lists lyrics from every UK number one song of the 1990s. Each lyric is accompanied by the track name, artist, and how many weeks it spent at the top of the chart.