With years of experience in the creative industry, I’m an expert visual communicator. For the majority of my career, I’ve been in-house, visualising brands, campaigns and strategies for internal and external stakeholders.
Why Jim?
Motivated self-starter. Works at pace
Consultative approach
Experience in both the private and public sectors, in a range of industries including education, civil engineering, energy, healthcare, housing, charities and finance
Proficient in Adobe Creative Cloud, Microsoft 365, Canva and other relevant software, including CMS
Can write copy, proofread, and edit
Google accreditation certificates in AI Essentials and UX Design
Comfortable pitching, presenting and training
Organised, reliable and conscientious
Experience in line-managing other designers.
Current role (2020 - present): Senior Graphic Designer at GreenSquareAccord (GSA)
GSA is a housing association established in 2021 following a merger of GreenSquare Group and Accord Housing Association. Having previously served as Accord’s lead creative for four years, I was invited back to the company pre-merger to roll out, manage and develop the new GSA brand.
Responsibilities:
Brand guardian - author and owner of brand guidelines and corporate templates
Managing design requests from all levels of the organisation
Maintaining and updating our website and SharePoint intranet
Identities and logos for strategies and projects
PowerPoint decks and PDF presentations
Editorial design for newsletters, magazines and reports
Infographics and data reporting
Social media campaigns
Email design
Filming and video editing
Applying our brand to in-person events such as ceremonies and conferences
Print design of flyers, leaflets, posters and brochures for customer-facing teams
Occasional animation and motion graphics
Briefing and managing outputs from freelance designers and print suppliers
Key achievements:
Transformed a complex corporate strategy and business plan into an engaging and accessible visual narrative for colleagues and stakeholders, aligning them with the new corporate vision. My design work won Gold in the Best Business Change category at Communicate Magazine’s 2024 Internal Comms & Engagement (ICE) Awards. View work >
Created an immersive training tool to bridge the empathy gap between colleagues and the lived reality of complex tenant issues, specifically damp and mould. The Trials of Mrs Tranter - a ‘murder-mystery’ style evidence game - has been ‘played’ by over 500 colleagues to date. 94% report a clearer understanding of their role in tenant complaints. It has contributed to a 43% reduction in customer complaints. The project’s success has established GSA as a leader in innovative employee engagement. View work >
“Jim has been at the heart of a transformation of our visual language and design output. His high-quality, vibrant design, his can-do attitude and his friendly approach are all sources of high praise among his colleagues.” — 'Outstanding Contribution' prize nomination, GSA staff awards
Previous role (2017 - 2020): Graphic Designer at AECOM
AECOM is an American multinational infrastructure consulting firm. I joined their UK Major Pursuits Team in 2017 as a bid designer. Tasked with elevating their competitive edge in the global infrastructure market, I led the design of high-stakes, multi-billion-pound bids. I transformed complex technical data into visually intuitive narratives that resonated with clients, ensuring that dense engineering content remained both accessible and highly persuasive. My bids provided a significant commercial advantage, differentiating the firm from competitors and instilling confidence in clients. My designed submissions streamlined the decision-making process for evaluators and played a critical role in securing major contracts, helping AECOM maintain a win-rate of 60-80%. View work >
“His creativity on our major bids has resulted in a high win conversion rate and positive feedback from clients and all he works with… Not only is he exceptionally talented, and a joy to work with, Jim always delivers.”— Helen Brickley, AECOM
Full work history available on my Linkedin profile.